About
I help bootstrapped founders and solo owners who already have a digital business that works.
Usually that means a website, SaaS, app or other internet-based asset that is already bringing in revenue, but still relies too much on tribal knowledge, manual operations or hope.
That stage is often awkward:
- the product is good enough to matter
- the business is real enough to protect
- but the operational foundation is still improvised
That is where I like to work.
What I focus on
I help make the business less fragile and less founder-dependent through work such as:
- backup and recovery setup
- infrastructure as code
- deployment hardening
- observability, monitoring and alerting
- automation of repetitive operational work
- documentation, runbooks and handover-friendly systems
- practical cleanup for due diligence, platform risk and regulation-heavy situations
The point is not to add process for its own sake. The point is to protect revenue, reduce operational risk and buy back time.
Why this matters
Many small digital businesses run in a state that is “good enough” until one of these things becomes urgent:
- a founder wants time off
- a contractor leaves
- a server fails
- a platform changes the rules
- a buyer asks uncomfortable questions
- a compliance or security issue suddenly matters
At that point, a lack of backups, documentation, repeatable infrastructure or automation turns into a business problem very quickly.
I help fix that before it becomes expensive.
How I think about the work
I prefer boring, dependable systems over clever ones. I like clear documentation, explicit processes and setups that can be explained to the next person without a long oral tradition.
I use AI where it is genuinely useful, especially for internal automation and support workflows, but I do not treat it as the strategy. Stability comes first.
My technical background is shaped by years of building and operating software systems, writing about Docker, deployment and automation, and caring a bit too much about making things understandable.
If your business already earns money and you want it to feel less brittle, reach out via mail or LinkedIn.